![]() It will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. ![]() The text is an engaging and comprehensive account of the realities of international business today. ![]() The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets, such as Brazil, India and China, of world trade. These are just three of the many key issues currently facing international businesses, all of which are examined in the fourth edition of this wellrespected textbook. ![]()
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